this is jordan payne

Resume of Jordan Payne

Marketing Professional

With over 15 years in numerous Marketing and Digital Marketing roles, I add value through a combination of skillsets that include technology, marketing, and the web. Having extensive experience within these disciplines enhances my ability to communicate effectively with cross-discipline teams and senior leadership. My strengths are in marketing automation, analytics, optimization, and CRM.

I have a track record of building strong teams, and I enjoy mentoring team members to bring out their best. I am highly motivated by the growth of my colleagues.

EXPERIENCE

InterExchange

A well established nonprofit cultural exchange organization

Director of Marketing and Creative, New York, NY

  • Reduced cost/conv by $324
  • Reduced CPC by $1.41
  • Launched multiple new web projects and Camp USA microsite experience
  • Deployed Google Data Studio, Hotjar, Google Optimize
  • Launched refreshed brand identity

Flight Centre Travel Group (FCTG)

$20b global travel business operating in 90 countries

Marketing Director; New York, NY USA
2015-2018

  • Increased inbound inquiry by 25% in 12 months through email marketing and optimization
  • Launched Sam :] mobile app with 368% growth over 24 months
  • Introduced monthly webinars, receiving over 100 attendees in the first session
  • Increased B2B subscribers by over 15,000 in 6 months

Digital Marketing & Innovation; Ramsey, NJ USA
2012-2015

  • Launched A/B testing to increase lead generation by over 5%
  • Launched new responsive website design while transitioning to Drupal improving Organic traffic by 10% and mobile UX
  • Deployed Google Tag Manager to improve product-level data insights in Analytics

Digital Marketing Leader; Brisbane, QLD Australia
2009-2012

  • Reduced cost per acquisition by 50% Flight Centre within major paid search campaigns.
  • Increased organic traffic by approx. 20% through local search strategy

Digital Marketing Executive; Brisbane, QLD Australia — 2008-09

  • Executed brand refresh and website redesign for a 10% increase in lead generation.

Internal Marketing Specialist, Department of Primary Industries 
2003–05

This was a position within the New South Wales government, largely focused on managing marketing assets via the State Forests website. Worked within a multi-disciplinary team of technology, digital, and web professionals to redesign and redevelop dpi.nsw.gov.au and migrate to CMS Squiz MySource Matrix. Heavy focus on web standards and accessibility.

EDUCATION

  • Mini MBA in Marketing – MarketingWeek w/ Mark Ritson
    2017 New York, NY.
  • Cert. 4 in Small Business – Business Enterprise Centre
    2004 Armidale, NSW
  • Dip., Digital Media – TAFE NSW
    2003 Armidale, NSW
  • Bach. Computer Science, University of New England (Incomplete)
    2002 Armidale, NSW
  • Dip., Information Technology – TAFE NSW
    2001 Armidale, NSW

SKILLS

Brand marketing, Affiliate marketing, Email marketing, Strong communicator, Conversion optimization, Retail marketing, B2B/B2B2C Marketing, Social Media, Leadership/mentoring, Project management, HTML + CSS

TOOLS & PLATFORMS

Google Analytics, Ads, Tag Manager, Looker Studio, Marketo, Hubspot, Salesforce, Eloqua, Social Media Advertising, Mailchimp, Conversion Optimization and multi-variant testing.

REFERENCES

Provided upon request.